Resources
Faq Floor
A practical FAQ floor sheet for South African promo teams, written for staff answering the same event questions all day.
How Faq Floor fits into a busy event week
Faq Floor is a quick-answer sheet for staff working an activation, expo stand or promo table. It gives teams one place to keep the questions they hear all day, from stock details to giveaway limits and where to queue.
Start with the activation setting, staff count, and the questions visitors ask most often. A mall promo table in Sandton needs different answers from a campus handout in Pretoria or an expo stand at the CTICC. This FAQ sheet works best when it covers queue rules, giveaway limits, product names, and the exact person to call when stock runs short.
Add the venue layout before the sheet goes out to staff. That layout helps teams match the note to the right entrance, registration desk, or branded table, especially at busy centres and shared event halls. Include setup times and any restrictions on sampling, sound, or where branded items may be placed.
Questions staff need ready
The finished note works as a quick talking guide for people on their feet all day. Keep the wording short enough for a phone screen or a printed A4 page in a sleeve. Useful entries include product variants, sample limits, competition mechanics, and where visitors must queue.
Pair this FAQ sheet with the matching event note and stock list so staff can check facts without paging through long briefs. Before boxes leave, verify item counts, key talking points, and who holds spare units on site. Promo kit orders need the item list, head count and the event venue so packs are made up correctly.
- Queue points and giveaway limits
- Venue photo marked for setup
SA event conditions to note
South African venues often change the staff script more than the artwork does. Shopping centres may have stricter handout rules, corporate foyers usually need tighter product wording, and school activations need simple answers that move quickly. Write the note for the exact setting rather than a generic promo day.
Heat, wind, and power cuts affect how teams answer questions on site. Outdoor tables may need waterproof printouts or clipped pages, while indoor expo stands can rely on a shared digital version if charging is sorted. In Gauteng, Durban, and Cape Town, travel time and courier timing also change when replacement stock can realistically arrive.
Operated by Astros Marketing (Pty) Ltd from 2 Makro Place, Sunnyrock 1401.
Quick-answer sheet essentials
Share the FAQ floor note with mall pics, activation times, and the questions brand staff keep getting wrong. Keep the email subject straightforward.
List the top repeat questions from the last activation while they are still fresh. Add approved answers, stock numbers, promo dates, and one contact person for issues the team cannot resolve at the table. Keep a copy with the event note and stock list so buyers can trace what was briefed.