Resources
Media Guide
A grounded media guide for South African brand launches, written for teams handling content, screens, and event-day files.
How Media Guide supports a launch week
Media Guide keeps launch-day files and screen content organised. It is useful for South African brand teams managing videos, slides, stills and playback details as part of an event kit or activation setup.
Begin with the launch format, the venue screens, and which files must play without improvising on site. A newsroom briefing, mall reveal, internal town hall, or press breakfast each needs different video lengths, slide ratios, and still image crops. Media Guide is used by South African brand teams to map those assets before Johannesburg, Durban, Cape Town, or regional venue crews start loading content.
Include the first venue image and the actual screen positions in the pack. That gives context for LED walls, confidence monitors, registration displays, and any looping content near product tables. A marked screen plan often prevents the wrong file being stretched, muted, or sent to the wrong playback point.
Launch files mapped for playback
The guide gives your team a single record of filenames, screen destinations, durations, and playback order. It also helps when presenters, agencies, and venue technicians are all touching the same asset list. One checked media sheet is more useful on event day than scattered links across chats and inboxes.
Pair Media Guide with venue photos, campaign timing, and notes on the branded moments that were missed previously. Add the playback contact, file format requirements, and any handover deadlines to the same record. Promo kit orders need the item list, head count and the event venue so packs are made up correctly.
- Screen-by-screen asset lists for launch day
- Venue images matched to each playback point
- File names checked before handover
SA launch conditions that affect media
South African launch venues vary widely in screen quality, technician coverage, and handover process. A hotel ballroom in Sandton, a beachfront venue in Durban, or a Cape Town rooftop can each need different brightness, aspect ratio, and backup file planning. Media Guide helps teams note those conditions before content reaches the AV desk.
Coastal moisture can affect printed cue sheets and any backup labels packed with drives. Load-shedding planning still matters where charging, presenter confidence screens, or media handovers depend on live power. Venues also differ on whether they want WeTransfer links, USB delivery, or a locked show laptop with all assets preloaded.
Operated by Astros Marketing (Pty) Ltd from 2 Makro Place, Sunnyrock 1401.
Notes to capture before export
Send the media guide with venue images, campaign timing, and the branded moments that were missed before. Keep the subject line direct.
Log the final file names, ratios, codecs, and runtime when the exports are done, not after the event. It also helps to note who approved each clip, which version reached the venue, and where the backup sits. That record makes post-event fixes easier when a buyer or brand manager asks what actually played.