Specs
Launch Kit specs
Setup notes and briefing numbers for Launch Kit.
Launch pack build points
The Launch Kit specs page covers the build details behind a smart branded pack for a launch. Use it to review item selection, print placement and packing structure before the final brief goes out.
The working spec behind a launch handout pack records the chosen items, print positions, unit counts and how each piece sits inside the final pack. For launches in Johannesburg, Durban and Cape Town, that detail helps the brand team check whether the pack suits a media drop, guest registration point or internal staff handover.
Start with the physical pack format before choosing extras. A zip bag, gift box or kraft carrier changes what can be packed flat, what needs protection and how branding reads when guests first pick it up. One venue image and the table size usually answer more spec questions than a long email thread.
What the spec sheet records
The finished spec should name each component clearly, including material, colour, print method and pack order. It should also show where branded pieces sit, which items are loose, and what must be inserted last on packing day. That makes stock checks easier when quantities are split across guest packs, speaker packs and reserve units.
Keep the final brief alongside the approved artwork, quantities and packing sequence so everything matches before dispatch. If a launch needs inserts by guest type, note that and send the last approved layout through the contact form. Add one current setup photo if the venue has tight registration tables or limited back-of-house space.
- Bag, box or sleeve format
- Print positions marked per item
- Packing notes for split quantities
Site conditions that affect packing
South African launch setups vary more than the artwork file suggests. Office foyers often need slimmer packs that can be handed over quickly, while expo venues usually need sturdier outer packaging that survives loading, storage and long setup windows. Campus activations may also need simpler contents because packs move fast and tables get crowded.
Weather and travel conditions can change the safest item mix. Coastal humidity can soften some card stocks and affect labels, while inland dust shows quickly on dark acrylic or gloss finishes. Load-shedding matters too when light-up items, charging cables or powered display pieces form part of the launch table.
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Details to confirm before sign-off
Check the item list against the actual use on site. Confirm giveaway quantities, reserve stock, logo orientation, print colours and whether any piece needs individual wrapping for cleaner handover at registration.
Record the packing sequence in the same document once the kit is approved. That gives the buyer, pack team and event lead one reference for what goes into each unit, what travels separately and what must be counted again before boxes leave for venue delivery.
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